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MSN ( is Microsoftâ€™s online portal that consolidates services such as email, chat, news, jobs, etc, much like Yahoo! The site, which integrates a whole host of Microsoft offerings, has done well in the last few years as more and more users and businesses migrate to online business.
As a marketing channel, together with Windows Live Search, this site presents an excellent platform to reach Kenyans.9.
Google Adwords ( and Google Adsense ( are the money machines behind their record earnings these last few years.
Currently, Google is in the process of finalizing their acquisition of Double Click ( one of the worldâ€™s leading online advertising networks.
The number three (3) ranked site in Kenya is Googleâ€™s global site at I was pleasantly surprised to find just how popular this site is at number four (4) in Kenya.
This ranking also suggests to me that lots of companies are losing productivity as all their workers are busy poking and adding friends to their lists every day.
The free service is surprisingly high at number ten (10), especially considering that like You Tube, Kenya does not have the best internet infrastructure for this kind of thing.
It would also appear that users in Kenya like to exchange files, probably in the form of music, applications and documents, online. In terms of the best of the rest, here are the notable sites with online marketing opportunities in the top twenty (20):11.
This online networking site offers splendid matchmaking service for all registered members in a safe and protected environment that stimulates only fun, friendships, intimacy and togetherness.At the same time, any marketer should salivate at the opportunity to reach the Kenyan Face Book market.A few months ago, Face Book launched profile pages which let companies market themselves to Face Book users.Itâ€™s also refreshing to see Kenyan organizations such as NTV ( and the Kenya Red Cross ( Red Cross) having channels on You Tube.
A BIG hint is that video growing fast online and any marketer should look at repurposing their content for a You Tube.8.I think the following findings are extremely important for anyone looking to leverage the Internet as a key marketing channel in Kenya, targeting Kenyans:1. Their mainstays, and core business remains internet search and online ads.Google recently set-up shop in Nairobi which is the regional HQ for East Africa.Blogger ( is a leading site for users to create their own blogs.