Naughty chat bot games online
They acquired over 10 million new users within the first two weeks of launch and things were looking positive.Many companies doubled-down on growing a community within the platform, hopeful of using it as a new and growing acquisition channel, but things didn't exactly pan out that way.Not only that, but it's becoming more and more difficult to even reach someone's email inbox; Google's move to separate out promotional emails into their 'promotions' tab and increasing problems of email deliverability have been top reasons behind this.All that said, email is still an incredibly important channel for a lot of businesses and it undoubtedly still gets results.If you're interested in bringing a chatbot to a whole bunch of these different platforms then I'd recommend checking out Flow XO. Chatfuel is a platform that lets you build your own Chatbot for Messenger (and Telegram) for free.One of the biggest hurdles to overcome with being an early adopter of a platform is that it often costs a lot of money and requires highly specialized skills. You can actually go from an idea to a fully functioning chatbot within a matter of minutes, and it won't cost you anything. The only limit is if you pass more than 100,000 conversations per month, but for most businesses that won't be an issue.Last year alone the organic reach of publishers on Facebook fell by a further 52%.It's fair to say that I'm pretty obsessed with chatbots right now.
For those of you who aren't quite sure what I'm talking about, here's a quick overview of what a chatbot is: A chatbot is a service powered by rules, and sometimes artificial intelligence, that you interact with via a chat interface.
I don't think many people will argue that, whilst this is the case now, things are only going to get worse.
As with many 'organic' channels, the relative reach of your audience tends to decline over time due to a variety of factors.
I've come across this challenge many times, which has made me very focused on adopting new channels that have potential at an early stage to reap the rewards. We're currently at a point where video ads are reaching their peak; cost is still relatively low and engagement is high, but, like with most ad platforms, increased competition will drive up those prices and make it less and less viable for smaller companies (and larger ones) to invest in it.
Being an early adopter of a new channel can provide enormous benefits, but that comes with equally high risks. Early adopters within Amazon's marketplace were able to focus on building a solid base of reviews for their products - a primary ranking signal - which meant that they'd create huge barriers to entry for competitors (namely because they were always showing up in the search results before them).Google all but killed the social network in mid-2015 leaving a lot of early adopters licking their wounds.For as long as I can remember, email has been a fundamentally important channel for a large majority of businesses.In email's case, it can be the over-exposure to marketing emails and moves from email providers to filter out promotional content; with other channels it can be the platform itself.